We know as an employer it can be difficult to attract and retain young talent, especially if they've not heard of your organisation or industry. Equally, we know that as a young person it can be difficult to find a career doing something you love.
We created the Passion Project to address rising levels of youth unemployment and give businesses like yours the power to find, attract and develop new talent.
There are almost 1 million people under the age of 24 who are not in education, employment or training 
107,000 people aged 16-24 had been unemployed for over 12 months 
Youth unemployment is projected to cost the UK £28 billion over the next decade 
On average it costs over £30K to replace a staff member 
It takes an average of 34 weeks for new employees in small businesses to reach optimum productivity 
According to HM Treasury, only the most radical actions can redress the UK's skill weaknesses 
Small businesses need help navigating the upcoming apprenticeship legislation in order to take maximum advantage of this funding opportunity 
In light of the current national skills shortage, finding the right people isn't easy. And the costs involved can be overwhelming. When faced with prospective employees there are question marks over their suitability – do they have the right skills? Or the right mindset? Are they passionate about their work?
The good news is that there's not a shortage of potential – there are almost a million under 24-year olds currently out of employment. The question is: how do you connect with them?
We're here to help you take advantage of this potential and connect you to a passionate young workforce – one that knows who you are.
“Rank views the partnership with the Passion Project as a fantastic opportunity for engaging with young people in the community through an innovative and relevant medium that reflects our own approach to the importance of employability.”— Sue Waldock, Group HR Director of Rank Group
It's not all about recruitment. Becoming a member of our community is beneficial to your business in five key areas.
The boardroom, sales and marketing, human resources, corporate social responsibility and finance. Together we can help you integrate social value into your everyday operations, enhancing your brand from the inside out.
Join now to…
Build positive brand association and use your involvement with the Passion Project to generate positive publicity. Strengthen your existing customer loyalty whilst developing your loyalty base within a wider and younger demographic.
Access new markets, create new relationships and promote your business through our exclusive networking events. Find opportunities in our community to collaborate in new initiatives, find new customers, and attract new talent.
Cut costs by revolutionising your employment process. Avoid the recruitment lottery and build an engaged, high-quality and driven workforce that's passionate about your business.
Engage with local or national initiatives to deliver positive outcomes and get help producing genuine impact reports showing how your money was spent and its value to society.
Gain access to unique initiatives and create engaging content to be fed into your sales and marketing or PR campaigns. Smart use of digital marketing can often yield great returns.
“We see the partnership with the Passion Project as a unique arrangement which enhances our CSR credentials and, just as importantly, engages community and youth engagement. This collaboration can only strengthen our brand.”— Jeff Joseph, Community Investment Manager, Higgins Construction PLC
Our community of forward-thinking partners currently includes: